Brand Directory

IT Cosmetics is a popular makeup brand known for its problem-solving products, especially its best-selling CC Cream. But if you care about animal welfare, you might be wondering: Is IT Cosmetics cruelty-free?  This guide gives you the straight facts about their animal testing policies, vegan options, and everything you need to make an informed choice … Read more

If you’re looking for skincare that’s both effective and ethical, and you’re asking, ‘Is  La Roche-Posay cruelty-free or vegan?’, you might be wondering about  La Roche-Posay. This popular French pharmacy brand is known for its dermatologist-recommended products for sensitive skin. But before you buy, you deserve to know the truth about their animal testing policies. … Read more

If you’ve been exploring budget-friendly skincare options, you’ve probably come across The Ordinary. This brand has taken the beauty world by storm with its affordable, single-ingredient formulations and straightforward approach. But before adding their products to your cart, you might be wondering:  Is The Ordinary cruelty-free? Let’s dive into the facts so you can make … Read more

Navigating the world of ethical beauty can be tricky, especially when it comes to luxury brands. If you’re asking, ‘Is Hourglass cruelty-free?’You’ve come to the right source for a definitive answer. This article breaks down everything you need to know about Hourglass’s cruelty-free status in 2025. Is Hourglass Cruelty Free? Yes, hourglass is cruelty-free. The … Read more

L’Oreal is one of the biggest companies in the global beauty industry. They sell makeup, skincare, and hair products that millions of people use every day. Many shoppers today care about buying products that don’t hurt animals, raising the question of animal testing frequently.  This article digs into the truth about L’Oreal’s animal testing policies … Read more

Searching for makeup that matches your values and avoids cruelty can be tricky. If you’ve been wondering whether Maybelline is a cruelty-free cosmetics brand, you’re not alone. This article will give you the honest facts about Maybelline’s animal testing policy in 2025. We’ll look at Maybelline’s official statements, their parent company’s policies, and how their … Read more

Clinique, a brand established in 1968 as one of the first dermatologist-developed cosmetics lines, has earned a reputation for simple, effective skincare. As a subsidiary of Estée Lauder, this popular brand can be found in department stores worldwide.  But with today’s growing demand for ethical beauty options, many consumers are asking one important question: Is … Read more

Aveeno is well-known for its skincare products that highlight natural ingredients like oats. Many people love how these products work on sensitive skin. But if you care about animal testing, you might be wondering: Is Aveeno cruelty-free? Is Aveeno Cruelty-Free? The Direct Answer No, Aveeno is not cruelty-free. Despite marketing itself as a gentle, natural … Read more

Shopping for makeup and skincare can be fun, but it’s also important to know if the brands you love are kind to animals. You’re probably wondering: Is elf Cosmetics cruelty-free?  The great news is yes, elf is cruelty-free and 100% vegan! They don’t test on animals, and they have the certifications to prove it, like … Read more