Brand Directory

Estée Lauder stands as one of the most recognizable names in the beauty world. Founded in 1946, this global beauty giant has created countless iconic products loved by millions.  But as more shoppers choose to care about the ethics behind their purchases, one question keeps coming up: Is Estée Lauder cruelty-free?  This article cuts through … Read more

If you’re trying to make kinder beauty choices, you’ve probably asked: “Is Origins cruelty-free?” This question matters to millions of consumers who care about animals.  Today, we’ll uncover the real answer with facts, not marketing speak. You’ll learn exactly where Origins stands on animal testing, what their policies actually mean, and discover truly cruelty-free alternatives … Read more

Shiseido, founded in Japan in 1872, has grown into one of the world’s most recognized beauty brands. With a wide range of skincare, makeup, and fragrance products sold in over 90 countries, many conscious consumers in the wider beauty industry want to know:  Is Shiseido truly cruelty-free, and what are the implications for those seeking … Read more

Charlotte Tilbury is a luxury makeup brand loved for its high-quality products and glamorous packaging. Founded in 2013 by makeup artist Charlotte Tilbury, the renowned founder, the brand has gained popularity worldwide.  If you care about animal welfare, you might be wondering about its ethical standing. The good news is that Charlotte Tilbury is cruelty-free, … Read more

Have you fallen in love with Laneige’s viral lip sleeping masks or water-based moisturizers? If you care about buying products that don’t harm animals, you might wonder about this popular K-beauty brand’s ethics, particularly the common question, “Is Laneige cruelty-free?”.  Many beauty lovers want their skincare to be kind to animals as well as their … Read more

Thinking about buying Clarins products, but worried about animal testing? You’re not alone. Many shoppers today want to know if their favorite beauty brands, like Clarins, test on animals. This article will give you a clear answer about Clarins’ cruelty-free status in 2025. Is Clarins Cruelty Free? No, Clarins’ cruelty-free status is not confirmed for … Read more

Are you wondering if Make Up For Ever is kind to animals? Many makeup lovers want to know if their favorite beauty brands test on animals before buying.  This guide will give you all the facts about Make Up For Ever’s animal testing policies in 2025. We’ll cover what “cruelty-free” really means, look at Make … Read more

Wondering if you can trust Garnier to be kind to animals? You’re not alone. Millions of shoppers want to know if their favorite beauty brands engage in animal testing for cosmetics. This article gives you the clear facts about Garnier’s animal testing policy.  You’ll learn if Garnier’s cruelty-free status is genuine, what their certification means, … Read more

Vaseline is a household name many of us have used since childhood. From soothing chapped lips to moisturizing dry skin, this petroleum jelly product has countless uses.  But if you care about making ethical choices, you might be wondering: Is Vaseline cruelty free, especially if its parent is a company that tests on animals? In … Read more

Many people care about using products that don’t harm animals. When you’re looking for skin care products, it’s important to know which brands test on animals and which don’t.  This article will give you clear answers about Aquaphor’s animal testing policies, its parent company’s stance, and some great alternatives if you want cruelty-free options, unveiling … Read more