Brand Directory

Clinique, a brand established in 1968 as one of the first dermatologist-developed cosmetics lines, has earned a reputation for simple, effective skincare. As a subsidiary of Estée Lauder, this popular brand can be found in department stores worldwide.  But with today’s growing demand for ethical beauty options, many consumers are asking one important question: Is … Read more

Aveeno is well-known for its skincare products that highlight natural ingredients like oats. Many people love how these products work on sensitive skin. But if you care about animal testing, you might be wondering: Is Aveeno cruelty-free? Is Aveeno Cruelty-Free? The Direct Answer No, Aveeno is not cruelty-free. Despite marketing itself as a gentle, natural … Read more

Shopping for makeup and skincare can be fun, but it’s also important to know if the brands you love are kind to animals. You’re probably wondering: Is elf Cosmetics cruelty-free?  The great news is yes, elf is cruelty-free and 100% vegan! They don’t test on animals, and they have the certifications to prove it, like … Read more