Brand Directory

Hemp seed oil has become a star in skincare over the past few years. But if you care about making ethical beauty choices, you might be wondering: Is Hempz cruelty-free?  This article gives you clear answers about Hempz’s animal testing policies and ethical practices, confirming that Hempz is cruelty-free. Is Hempz Cruelty Free? Yes, Hempz … Read more

When you pick up a beauty product, you might wonder if animal cruelty was involved in making it safe for you. Many people care about this and want to buy from brands that don’t test on animals.  Today, we’re looking at Neutrogena, a popular skincare brand, to learn if they’re truly cruelty-free. Is Neutrogena Cruelty-Free? … Read more

More shoppers today want beauty products that don’t harm animals. This growing demand has made “cruelty-free” a hot topic in the beauty world.  If you shop at Sephora, you might wonder about their stance on animal testing. This guide will explain Sephora’s animal testing policies, what “cruelty-free” really means, and how to find truly kind … Read more

SkinCeuticals is a popular skincare brand known for its high-end products. Many people love their vitamin C serums and anti-aging creams. But if you care about animal welfare, you might be wondering: Is SkinCeuticals cruelty-free?  This article will give you the clear facts about SkinCeuticals’ animal testing practices and help you make informed choices about … Read more

Have you ever picked up an Innisfree product and wondered if it’s truly cruelty-free? You’re not alone. With so many beauty brands making different claims, it can be hard to know what’s really happening behind the scenes.  This article gets straight to the point about Innisfree’s animal testing policies in 2025, so you can shop … Read more

Eau Thermale Avène is a famous skincare brand that many people with sensitive skin trust. The brand is known for using thermal spring water in its products. But if you care about animals, you might wonder: Is Avene cruelty-free?  This article looks into Avene’s animal testing policies. We’ll help you understand what makes a brand … Read more

Colorgram has taken the beauty world by storm with its cute packaging and trendy makeup. But if you care about animal welfare, you might be asking: Is Colorgram really cruelty-free?  Let’s break down everything you need to know about this popular Korean beauty brand. Is Colorgram Cruelty Free? The short answer: Colorgram claims to be … Read more

Olaplex is a popular haircare brand known for its bond-building technology that repairs damaged hair. Many people love Olaplex for its effective results, but ethical shoppers want to know: Does this brand test on animals? Let’s look at the evidence to answer this important question. Is Olaplex Cruelty-Free? Yes, Olaplex is cruelty-free. The company has … Read more

Rare Beauty has quickly become a popular makeup brand since its launch in 2020. Founded by singer and actress Selena Gomez, the brand is known for its inclusive approach to beauty. But many conscious consumers want to know: Is Rare Beauty truly cruelty-free? Let’s dive into the facts. Is Rare Beauty Cruelty Free? Yes, Rare … Read more

Kerastase is a luxury haircare brand owned by L’Oreal that many people love for its high-end products.  As the conscious consumer increasingly cares about animal testing in the beauty industry, questions about whether Kérastase is cruelty-free and which brands test on animals have become very important.  This article gives you the clear facts about Kerastase’s … Read more