Brand Directory

Beauty lovers today care more about ethics than ever before. With 78% of the top 50 beauty brands still funding animal testing in 2025, choosing cruelty-free products has become crucial for conscious consumers. No, Nivea is not cruelty-free – and here’s everything you need to know about why, plus the best alternatives available. Is Nivea … Read more

Finding makeup brands that don’t test on animals is important to many shoppers today. Fenty Beauty, Rihanna’s popular makeup line, gets lots of questions about its cruelty-free status. This guide gives you clear answers with facts from trusted sources. We’ll cover everything you need to know about Fenty Beauty and animal testing. Is Fenty Beauty … Read more

Are you wondering if your favorite Glossier products are truly cruelty-free? You’re not alone. With growing awareness about animal testing in cosmetics, many beauty lovers want to know where their go-to brands stand.  The good news? Glossier has earned official cruelty-free certification and maintains strict no-testing policies. Let’s dive into everything you need to know … Read more

The cruelty-free makeup and beauty market is booming. Worth $14.8 billion in 2023, this industry is set to reach $23.5 billion by 2030. More people want cruelty-free makeup that doesn’t hurt animals.  NYX Cosmetics sits right in the middle of this change. As one of the top drugstore brands, NYX has built a strong following … Read more

Glow Recipe, originating from South Korea’s beauty innovations, has become one of the most loved K-beauty brands in recent years, widely available at retailers like Sephora. With their bright packaging and fruit-powered formulas, they’ve won hearts worldwide.  But many shoppers want to know whether the brand truly upholds ethical standards: specifically, glow recipe is cruelty-free—is … Read more

Looking for salon-quality hair care that doesn’t harm animals? You’re in the right place. TRESemmé, one of the world’s most popular hair care brands, made big changes to its testing policies in 2021.  This guide answers all your questions about TRESemmé’s cruelty-free status, certifications, and what it means for your hair care routine. Is TRESemmé … Read more

Many beauty lovers want to know: Is OUAI cruelty-free? Yes, the truth is that Ouai is cruelty-free; the brand is completely cruelty-free and holds Leaping Bunny certification. Founded by celebrity stylist Jen Atkin, this popular hair brand does not test on animals at any stage.  However, there are some important details about their vegan status … Read more

When shopping for skincare, many people want products that match their values. If you care about animal welfare, you’ll want to know whether Cetaphil is cruelty-free.  This guide gives you a clear answer about Cetaphil’s animal testing practices, the truth about Cetaphil’s cruelty-free claims, and what it means for your skincare routine. Is Cetaphil Cruelty … Read more

More people than ever are looking for beauty products that aren’t tested on animals. In fact, searching for “cruelty-free” labels and, by extension, cruelty-free brands, has become a top priority for many shoppers.  But figuring out which brands truly don’t test on animals can be confusing, a situation that can challenge consumer ethics when making … Read more

Sol de Janeiro has captured hearts with their Brazilian-inspired beauty brand offerings, using some of the finest globally sourced ingredients to create their signature tropical scents. But if you care about making kind choices for animals and avoiding cruelty, you might be wondering: Is this popular brand truly cruelty-free?  This guide will answer all your … Read more