Brand Directory

The cruelty-free makeup and beauty market is booming. Worth $14.8 billion in 2023, this industry is set to reach $23.5 billion by 2030. More people want cruelty-free makeup that doesn’t hurt animals.  NYX Cosmetics sits right in the middle of this change. As one of the top drugstore brands, NYX has built a strong following … Read more

Glow Recipe, originating from South Korea’s beauty innovations, has become one of the most loved K-beauty brands in recent years, widely available at retailers like Sephora. With their bright packaging and fruit-powered formulas, they’ve won hearts worldwide.  But many shoppers want to know whether the brand truly upholds ethical standards: specifically, glow recipe is cruelty-free—is … Read more

Looking for salon-quality hair care that doesn’t harm animals? You’re in the right place. TRESemmé, one of the world’s most popular hair care brands, made big changes to its testing policies in 2021.  This guide answers all your questions about TRESemmé’s cruelty-free status, certifications, and what it means for your hair care routine. Is TRESemmé … Read more

Many beauty lovers want to know: Is OUAI cruelty-free? Yes, the truth is that Ouai is cruelty-free; the brand is completely cruelty-free and holds Leaping Bunny certification. Founded by celebrity stylist Jen Atkin, this popular hair brand does not test on animals at any stage.  However, there are some important details about their vegan status … Read more

When shopping for skincare, many people want products that match their values. If you care about animal welfare, you’ll want to know whether Cetaphil is cruelty-free.  This guide gives you a clear answer about Cetaphil’s animal testing practices, the truth about Cetaphil’s cruelty-free claims, and what it means for your skincare routine. Is Cetaphil Cruelty … Read more

More people than ever are looking for beauty products that aren’t tested on animals. In fact, searching for “cruelty-free” labels and, by extension, cruelty-free brands, has become a top priority for many shoppers.  But figuring out which brands truly don’t test on animals can be confusing, a situation that can challenge consumer ethics when making … Read more

Sol de Janeiro has captured hearts with their Brazilian-inspired beauty brand offerings, using some of the finest globally sourced ingredients to create their signature tropical scents. But if you care about making kind choices for animals and avoiding cruelty, you might be wondering: Is this popular brand truly cruelty-free?  This guide will answer all your … Read more

Hemp seed oil has become a star in skincare over the past few years. But if you care about making ethical beauty choices, you might be wondering: Is Hempz cruelty-free?  This article gives you clear answers about Hempz’s animal testing policies and ethical practices, confirming that Hempz is cruelty-free. Is Hempz Cruelty Free? Yes, Hempz … Read more

When you pick up a beauty product, you might wonder if animal cruelty was involved in making it safe for you. Many people care about this and want to buy from brands that don’t test on animals.  Today, we’re looking at Neutrogena, a popular skincare brand, to learn if they’re truly cruelty-free. Is Neutrogena Cruelty-Free? … Read more

More shoppers today want beauty products that don’t harm animals. This growing demand has made “cruelty-free” a hot topic in the beauty world.  If you shop at Sephora, you might wonder about their stance on animal testing. This guide will explain Sephora’s animal testing policies, what “cruelty-free” really means, and how to find truly kind … Read more